Primary Venture Partners is a seed-stage venture capital firm dedicated to delivering exceptional support to NYC founders creating transformational businesses. By pairing meaningful investment resources with the largest portfolio impact team of any NYC seed investor, our portfolio companies have reached an industry-best seed-to-A graduation rate. As we continue to grow and scale our hands-on operational support for our companies, we are hiring Portfolio Impact principals to help our founders with financial and business modeling, industry benchmarking, and general strategic support.

The ideal Principal candidate has worked in investment banking, strategy consulting or the NYC tech scene for 5+ years…


As New Yorkers are experiencing the thrills of getting back into the city, markets are sharing the exuberance. We’ve never seen anything close to this many seed deals in the New York metropolitan area.

Since we started pulling these quarterly numbers in 2019, the typical number of seed deals in these reports has averaged out to 57. In Q2 of 2021, we saw 127 seed deals. That’s a 98% increase from just last quarter, and it’s a 176% increase since this time last year. Total funding, surprising no one, similarly ballooned 118% and 170%, respectively.


Today the workplace savings platform announces its $70 million round, led by Wells Fargo Strategic Capital and Fin Venture Capital. We’re excited to participate with a new investment from Primary, as we have done at every stage of Vestwell’s development since our initial seed check in 2017.

Written by Brad Svrluga, General Partner at Primary.

The Vestwell team.

The problem that Vestwell founder Aaron Schumm set out to solve in 2017 is one that I know well. From running a small company — and investing in early-stage founders also running small companies — I’m all too aware that traditional workplace saving and investing platforms aren’t made for us. They’re either prohibitively expensive — both for me and our employees — or incredibly restrictive, boxing me into a plan that isn’t necessarily right for our business or doesn’t flex as our needs change.

When we first met, I immediately believed in…


Our part-time, no-equity, peer-based cohorts get aspiring entrepreneurs ready to move onto serious building.

Today we’re opening applications for the second cohort of the Primary NYC Founders Fellowship, a six-month, part-time immersion in business creation for aspiring entrepreneurs to supercharge the next wave of local startups. If you have an idea and a desire to start a business, we want to help you get on track to pursue a billion-dollar opportunity.

The challenges of starting a company from scratch can be overwhelming. Aspiring founders face a complex set of choices and decisions. …


Our quarterly seed fundraising report finds the signal is strong in healthcare, fintech, media, and more.

There were plenty of reasons to feel optimistic this past quarter: a new president, mass vaccinations, and lots of liquidity. Here’s what that meant for the New York City seed ecosystem.

The biggest raise on our radar — $6 million for Lex Markets’ “commercial real estate investing for all” platform — sits between two big trends: New York real estate is coming back to life, and fresh new investors are eager to get a piece of previously inaccessible assets, whether those are NFT artworks, fractions of sports collectibles, or a GameStop short.

New York Magazine’s Reeves Wiedeman hypothesized that these…


Primary Operating Partner and former CRO Cassie Young on keeping customers happy and making strong strategic decisions at every stage of your startup’s growth.

This month, Primary Venture Partners, OpenView, Lerer Hippeau, and Work-Bench hosted the third event of the four-part SaaS Growth Camp — a series of targeted workshops for early-stage founders. This session, led by Operating Partner and former CRO (and Customer Success expert and enthusiast) Cassie Young, covered both how to think about CS in the early days of scrappy startups’ first few deals as well as how to evolve customer success programs as companies mature and scale.

The TLDR? More customers = more complexity and specialization!

We broke down Cassie’s four key learnings for SaaS businesses scaling their CS orgs:

A tale as old as time: the generalist to specialist journey


Source New York City’s next generation of startup talent for our seed-stage portfolio.

Primary Venture Partners is a seed-stage venture capital firm dedicated to delivering exceptional support to NYC founders creating transformational businesses. By pairing meaningful investment resources with the largest portfolio impact team of any NYC seed investor, our portfolio companies have reached an industry-best seed-to-A graduation rate. As we continue to grow and scale our hands-on operational support for our companies, one way we deliver impact is through introductions to excellent candidates. …


At Primary, MBA Associates play a big role in helping the team gain a deep understanding of macro trends and new markets to explore investment opportunities. We believe in diving deep into industries and having our MBA Associates become experts on specific markets and business models. For the coming summer, we are searching for MBA Associates who can partner with us to explore investment theses, research new potential investments, and amplify the output of the investment team with additional value-add to our Portfolio Impact team. This paid program is for the duration of summer break with the option to extend…


We’re thrilled to announce the Primary NYC Founders Fellowship, a 6-month, part-time immersion in business creation for aspiring entrepreneurs to supercharge the next wave of NYC business creation. This program helps aspiring entrepreneurs go from having an idea and a desire to start a business to getting funded and pursuing a billion-dollar opportunity.

The challenges of starting a company from scratch are overwhelming. Aspiring founders face a complex set of choices and decisions. But the journey has been traversed before and frameworks for analysis, experimentation, peer-support, and coaching are all essential to getting set up for success. …


87M Americans own single-family homes, on average representing 62% of their overall assets. Yet, the majority of them don’t realize how easy it is to leverage their house to achieve their financial goals.

As someone who got my real estate license at 18 and worked for a real estate family office, I saw firsthand the power of data and insider knowledge for real estate investors. From knowing how much a bathroom renovation would increase the value of a home to truly understanding the power of refinancing, professional real estate investors have had the upper hand for decades.

That changes today…

Primary Venture Partners

A seed-stage venture capital firm responsible for backing NYC’s most promising founders. www.primary.vc.

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