Today we’re moving off Medium and onto a very new version of the primary.vc website. — Today we’re retiring the paper airplane logo Primary cofounders Ben Sun and Brad Svrluga commissioned via 99designs back in 2015—and we’re rolling out not only a new brand identity, but also a new website. We’re doing this for a few reasons, the first being that we want to create the…

We at Primary have been steadfast supporters. Now, after a $15 million Series A, Bravely Cofounder and CEO Toby Hervey reflects on what makes this partnership so strong. Over the pandemic, Americans have quit their jobs at record rates, whether from childcare gaps, burnout, or better opportunities. …

Social issues like homelessness, addiction, and food insecurity cost the American healthcare system billions of dollars. This sale recognizes Healthify’s role in addressing those issues and accelerates its next phases of impact. — If the pandemic has taught us anything, it’s that individual healthcare outcomes are inextricably tied to our wider communities and social contexts. Even pre-covid, progressive leaders in our healthcare system had come to appreciate the importance of the social determinants of health (SDOH) — how housing instability, food insecurity, addiction…

As New Yorkers are experiencing the thrills of getting back into the city, markets are sharing the exuberance. We’ve never seen anything close to this many seed deals in the New York metropolitan area. Since we started pulling these quarterly numbers in 2019, the typical number of seed deals in…

Today the workplace savings platform announces its $70 million round, led by Wells Fargo Strategic Capital and Fin Venture Capital. We’re excited to participate with a new investment from Primary, as we have done at every stage of Vestwell’s development since our initial seed check in 2017. — Written by Brad Svrluga, General Partner at Primary. The problem that Vestwell founder Aaron Schumm set out to solve in 2017 is one that I know well. From running a small company — and investing in early-stage founders also running small companies — I’m all too aware that traditional workplace…

Our part-time, no-equity, peer-based cohorts get aspiring entrepreneurs ready to move onto serious building. — Today we’re opening applications for the second cohort of the Primary NYC Founders Fellowship, a six-month, part-time immersion in business creation for aspiring entrepreneurs to supercharge the next wave of local startups. If you have an idea and a desire to start a business, we want to help you get…

Our quarterly seed fundraising report finds the signal is strong in healthcare, fintech, media, and more. — There were plenty of reasons to feel optimistic this past quarter: a new president, mass vaccinations, and lots of liquidity. Here’s what that meant for the New York City seed ecosystem. The biggest raise on our radar — $6 million for Lex Markets’ “commercial real estate investing for all” platform…

Primary Operating Partner and former CRO Cassie Young on keeping customers happy and making strong strategic decisions at every stage of your startup’s growth. — This month, Primary Venture Partners, OpenView, Lerer Hippeau, and Work-Bench hosted the third event of the four-part SaaS Growth Camp — a series of targeted workshops for early-stage founders. …

Source New York City’s next generation of startup talent for our seed-stage portfolio. — Primary Venture Partners is a seed-stage venture capital firm dedicated to delivering exceptional support to NYC founders creating transformational businesses. By pairing meaningful investment resources with the largest portfolio impact team of any NYC seed investor, our portfolio companies have reached an industry-best seed-to-A graduation rate. As we continue to…