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Primary Venture Partners is a seed-stage venture capital firm dedicated to delivering unparalleled support to NYC founders creating transformational businesses. By pairing meaningful investment resources with the largest portfolio impact team of any NYC seed investor, our portfolio companies have reached an industry-best seed-to-Series A graduation rate. To ensure that NYC’s best founders and operators know our story and consider Primary as the go-to resource for the New York tech ecosystem, we are hiring a seasoned Director of Marketing to help us amplify our story.

Our ideal Director of Marketing is an entrepreneurial marketing leader from the New York tech…


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We’re thrilled to announce the Primary NYC Founders Fellowship, a 6-month, part-time immersion in business creation for aspiring entrepreneurs to supercharge the next wave of NYC business creation. This program helps aspiring entrepreneurs go from having an idea and a desire to start a business to getting funded and pursuing a billion-dollar opportunity.

The challenges of starting a company from scratch are overwhelming. Aspiring founders face a complex set of choices and decisions. But the journey has been traversed before and frameworks for analysis, experimentation, peer-support, and coaching are all essential to getting set up for success. …


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87M Americans own single-family homes, on average representing 62% of their overall assets. Yet, the majority of them don’t realize how easy it is to leverage their house to achieve their financial goals.

As someone who got my real estate license at 18 and worked for a real estate family office, I saw firsthand the power of data and insider knowledge for real estate investors. From knowing how much a bathroom renovation would increase the value of a home to truly understanding the power of refinancing, professional real estate investors have had the upper hand for decades.

That changes today…


At Primary, MBA Associates play a big role in helping the team explore macro trends and understand new markets for investment opportunities. In the fall of 2020, Primary’s MBA Associates explored six different areas and produced the following market maps and teardowns:

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· Creator Economy

· Data Integrators (ETL / ELT)

· Small Business Lending

· Cloud Infrastructure

· Education

· The Future of InsurTech

Primary is currently interested in exploring investments in these areas among many others. If you or a friend are building something great in the New York area, please reach out. …


This past October we shared that Q3 2020 NYC seed activity was the highest it had been since the record-breaking Q3 2019 quarter. While Q3 2019 remains the record holder, the positive momentum continued through Q4 2020: NYC deals were up 27% and total funding increased 34% YoY.

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While deal count increased only 1.5%, total dollars raised increased 22% from Q3 2020, resulting in a 20% increase in average round size (a record-breaking $2.9MM).

The Primary NYC Seed Deal Report covers all NYC pre-seed and seed deals — defined as $250K–6MM — that have been publicly announced in each quarter…


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Sometimes you just know in the first meeting…

For all the deep relationship-building with founders, market sizing, competitive analysis, and other diligence work we pride ourselves on doing, sometimes you just know.

On February 12, 2015, I met Luke Schoenfelder, Thomas Meyerhoffer, and Brian Jones, co-founders of a raw startup with an audacious vision. Their company was called Latch, and they wanted to change the way people thought about physical access. Looking at their initial product model — a stunningly beautiful design that has barely changed since those formative days — and listening to them describe their thesis on the…


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Primary Venture Partners is a pre-seed and seed-stage venture capital firm dedicated to delivering exceptional support to NYC founders creating transformational businesses. By pairing meaningful investment and fundraising resources with the largest portfolio impact team of any NYC seed investor, our portfolio companies have reached an industry-best seed-to-A graduation rate. To continue to ensure we’re meaningfully fueling the NY Tech Ecosystem, we’re looking for two or three people to join our investment team.

The ideal Analyst, Associate, or Senior Associate candidate is a strong up-and-comer from the New York tech scene who is resourceful, data-driven, intellectually curious, and ready to…


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When it comes to customer success at high-growth startups, a question we’re constantly asked is, ‘how do I scale support effectively?’ This question tends to emerge once a company has an established set of customers and the infrastructure suddenly feels like it can’t support the needs of the growing customer base. Scaling support is a natural growing pain that forces businesses to mature their operations; they must build programs that balance service with expectation setting with customers, all while designing an efficient and scalable team structure.

Below are insights on five scaling topics from seasoned support leaders in the Primary…


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In our recent introduction of the CURE framework for renewals ownership, we advocated that CSMs should never own renewals outright, but that their variable compensation should be structured in a way that motivates CSMs to drive customer retention and growth — so how is that done?

One metric to govern them all

Net dollar retention rate — the composite of expansion, upsell/cross-sell, churn and contraction, typically calculated at a cohort level on either a calendar year-to-date or trailing 12 months basis — tends to be a safe bet as the governing metric for CSM comp plans, as it encompasses the hat trick of logo retention, pricing…


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Restaurants across the country have been hit hard, and from the start, Lunchbox has singularly focused on building a powerful next-generation online ordering engine that benefits both consumers and restaurant owners. With its new $20 million Series A led by Coatue and joined by us, 645 Ventures and executives hailing from Venmo, sweetgreen, DoorDash, HelloFresh, Planet Hollywood, and more, Lunchbox will be able to scale growth nationally, hire top-tier talent, further invest in its platform, and expand into new markets. With a unique focus on helping restaurants improve their order-ahead economics while controlling their customer data, it is a business…

Primary Venture Partners

A seed-stage venture capital firm responsible for backing NYC’s most promising founders. www.primary.vc.

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